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    The role of technological advancement in Russian F&B market development

    TABLE OF CONTENTS

     

    List of tables

    Table 4.1. Information about the availability of catering facilities on December 31, 2017 (based on results of federal statistical monitoring form No. 1-MO “Information on the infrastructure of the municipality” provided by local authorities)

    Table 4.2. Food and beverage sector turnover by regions.

    List of figures

    Figure 4.1. Comparative statistics of Food&Beverage industry facilities

    Figure 4.2. Restaurant organizational chart

    Figure 4.3. Guest service procedure

    Abbreviations

    Chapter 1: Introduction

    1.1. Background to the Research

    1.2. Aim and objectives

    1.3. Structure of the dissertation

    Chapter 2: Literature Review

    2.1. Food&Beverage industry as a part of hospitality sector.

    2.2. The development of Food&Beverage market in Russia

    2.2.1. Concept, nature and the role of F&B in economy of the country

    2.2.2. Historical aspects of Food&Beverage business development

    2.2.3. Legislative aspects of Food&Beverage business development

    2.2.4. General characteristics of HORECA entities activity in Russia

    2.3. Technological development: word trends and Russian reality

    2.3.1. Technological trends in restaurant market

    2.4. Restaurant operating procedures

    2.4.1. Restaurant automation systems

     

    Chapter 3: Methodology

    Secondary research

    Literature search

    Literature review

    Primary research

    Primary data

    * USC Brand Manager interview (development of F&B industry/ leading sector)

    * Questionnaire on preferable way of spending leisure time

    Research instrument design

    Piloting the research instrument

    Sampling strategy

    Conducting the research

    Data analysis

     

    Chapter 4: Findings. Analysis of results

    Introduction

    4.1. An analysis of Russian Food&Beverage market development

    4.1.2. Nielson research on customer behaviour after crisis

    4.2. Restaurant operations automation systems

    4.2.1. Front of house (FOH) operating systems

    4.2.2. Back of house (BOH) operating systems

    4.3. Technological trends not assimilated on restaurant market in Russia

    4.4. Technological forecast for restaurant market 2020.

     

    Chapter 5: Conclusions and recommendations

    References

    Abbreviations

     

    AI – Artificial Intellect

    BOH – Back of House

    CBRE – World commercial Real Estate services and Investment firm

    CIA World Factbook – Central Intelligence Agency

    EGAIS – United State Automation Information System in Russia

    EMISS – Unified Interdepartmental Informational Statistical System

    F&B – Food and Beverage

    FOH – Front of House

    GDP – Gross Domestic Product

    GOST – Russian Inter-state Standard

    HoReCa – Hotel Restaurant Cafe

    ID – Identification

    MLN – Million

    MLRD – Milliard

    NRA – National Restaurant Association

    QR code – Quick Response code

    RBK – Russian Business Consulting

    ROSSTAT – Russian Federal State Statistic Service

    RUB – Russian Rubles

    USC – Leading Russian Software Developer for hospitality industry

     

    REFERENCES

    1. Automation Framework, Jan-Willem Middelburg, Van Haren, 2017
    2. Borodina V.V. (2001), Hospitality business. Accounting, taxation, marketing, management, Knizhnyj Mir
    3. Competing in the Information Age: Align in the Sand, Jerry N. Luftman, Oxford University Press, 2003
    4. Damian Mogavero, Joseph D’Agnese (2017), The Underground Culinary Tour: How the New Metrics of Today’s Top Restaurants Are Transforming How America Eats, Crown Publishing GroupNew York, NY, USA ©2017
    5. David Noble. (2017) Forces of Production: A Social History of Industrial Automation. Routledge
    1. http://economy.gov.ru/minec/main
    2. http://isiarticles.com/bundles/Article/pre/pdf/2873.pdf
    3. http://www.gks.ru
    4. http://www.isesp-ras.ru
    5. https://ihsmarkit.com/research-analysis/service-sector-helps-keep-russian-economy-growing-160818.html
    6. https://www.minfin.ru
    7. https://www.oksbdc.org/the-role-of-technology-in-business
    1. Jack D. Ninemeier, David K. Hayes (2006) Restaurant Operations Management. Principles and Practices. Pearson Prentice Hall.
    2. Jonathan Love. (2007) Process Automation Handbook: A Guide to Theory and Practice. Springer Science & Business Media
    3. Martin Ford. (2015) Rise of the Robots: Technology and the Threat of a Jobless Future. Hachette UK
    4. Mustapha Mouloua. (2018) Automation and Human Performance: Theory and Applications. Routledge
    1. Operations Management for Service Industries: Competing in the Service Era, Glenn Bassett, Greenwood Publishing Group, 1992
    1. Peter Jones. (2008) Handbook of Hospitality Operations and IT [Elsevier handbooks of hospitality management series]. Routledge
    1. Rust, R.T. and F. Espinoza (2006), How technology advances influence business research and marketing strategy, Journal of Business Research, 59 (10-11), 1072-1078.
    2. Service Operations Management, Second Edition: The Total Experience, David W. Parker, Edward Elgar Publishing, 2018
    1. Wen-Hwa Lee, Ching-Wein Lin, Kuang-Heng Shih. (2018) A Technology Acceptance Model for the Perception of Restaurant Service Robots for Trust, Interactivity, and Output Quality. Inderscience Publishers
    1. Zhdanov V.V. (2004), Restaurant business management, Russian Economics Academy of G.V.Plehanov, Moscow

     

    APPENDICIES

    Appendix 1. USC marketing manager interview (development of F&B industry)

    Yulia Kamaeva Brand Manager in USC,

    Interview

    • At what stage of development is Russian restaurant market now?
    • Which factors had underlined restaurant market development in Russia?
    • How the demand on your product has changed over 5 years?
    • Have you noticed the changes in attitude for automation?
    • What types of restaurant mostly integrate r-keeper?
    • How often entrepreneurs refuse to prolong r-keeper?
    • What was the reason for declining the software?

     

     

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